helvetica

just caught a very interesting doc on the history and usage of the typeface, helvetica. tho you may not know it by name you have definitely seen it. since its creation in the late 50's it has become the ubiquitous typeface of corporations and designers alike. it has become the default type used for virtually everything, from subway signage to american apparel and beyond.

with interviews from the whose who of the design world, the doc takes an interesting look into the journey and proliferation of this type, and examines the pros and cons of its wide spread appeal. tho the debate continues as to the emotional response derived from it, there is no denying the significance it holds in our society today.